Sunday, Dec. 10th 2017

Digital Marketing – The Difference Between Digital Marketing and Traditional Marketing

Digital marketing, like traditional marketing, is the promotion of products or brands; however, the marketing message is distributed using one or more forms of electronic media. The key difference between digital marketing and traditional marketing is not in the delivery mechanism. The difference is in the nearly real time ability to analyze marketing campaigns and understand what is working and what isn’t. 

Digital media is vital to a business. Consumers want access to information at any time and at any place. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. It is important that your company’s marketing campaigns include digital media. Failure to research your industry, set goals, and design business and marketing strategies tailored for your audience can actually hurt your bottom line.

Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you’re a small business owner the online world can seem intimidating. (www.huffingtonpost.com) Make sure your marketing staff remove the intimidation while keeping you informed.  Your campaign strategies and platforms, digital or traditional, should:

  • Increase your visibility and engage with your target audience
  • Continuously be monitored, measured and adjustmented to get results

digital marketing complete business consulting blog dec 2017Whether you decide to hire staff or outsource your marketing, you want your digital marketing seamlessly managed by individuals who understand the digital arena as well as the traditional. Small business owners need to drive traffic on their website. There a variety of ways you can drive traffic to your website. If you apply the rules of traditional TV/radio advertisements, over-saturation (SUNDAY SUNDAY SUNDAY, ONE day only, …), you will most likely drive the digital consumer away. Look for marketing people that understand the subtle language of the digital consumer and never assume that “because they know how to use Facebook” they would know how to build solid digital marketing strategies.

Complete Business Consulting (CBC) has been serving the small business community as an outsourced marketing firm since 2006.  CBC manages your organization’s marketing presence, so you can manage your business.and. We create strategies that are well researched and target delivery channels based on your industry and target market group. We act as your company’s marketing team and manage all your marketing needs, including: quality content (blogs & ad copy); advertisement creation (storyboards, collateral, script writing, etc.); budget management; keyword strategy (relating keywords into social media posts, blogs, digital ads, etc.); website optimization (we work with you to develop traditional and digital marketing solutions); and social media management (we use Facebook, Twitter, Google Plus and other social media sites to attract more traffic to your website).

To schedule a consulting appointment with CBC and learn more about digital marketing and how we can help your business, visit https://cbizconsulting.com/schedule-appointment/.


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