Saturday, Mar. 10th 2018

Small Business SEO – Beware of the Bots, Not Real People Working For You

What exactly is an Internet bot, and why should it matter to your small business SEO? According to, generally speaking an Internet bot, usually just called a “bot”, is software that performs an automated task over the Internet. More specifically, a bot is an automated application used to perform simple and repetitive tasks that would be time-consuming, mundane or impossible for a human to perform. When you use Complete Business Consulting (CBC) for your small business SEO, you can be assured bots are never used, because we are a company run by people, and only people.

complete business consulting blog small business SEO Twitter bot social media botsBots have been in the news frequently, especially Russian bots. Last month, Twitter users suddenly noticed a decline in their followers. Many Twitter users complained about being locked out of their accounts, because Twitter was tracking down phone numbers to make sure real people were behind the accounts, not bots.

In recent years, CBC has noticed an increase in SEO companies offering huge followings, backlinks, likes, etc. at extremely low costs. What  business owners are not aware of is these monthly plans are run by bots. Bots are programming code set up to generate traffic and once they are activated they do there thing with little to no human interaction! Bots won’t retweet, come up with creative posts, respond to your follower’s messages like you…they just regurgitate “related” information from other sources on your social platforms. 

Small business SEO requires attention and time. Social platforms must be monitored and posts need to direct people to your website, not someone else! Small business SEO is about YOU being the source of information! Everything posted to social platforms, like Twitter, at CBC is done by a real person employed by CBC and dedicated to your business’ expertise. Depending on what kind of business you have, our Social Media Specialists write each post/tweet in relation to your business.

“Today almost everyone can create a Twitter bot,” Emilio Ferrara, an assistant professor in the computer science department at the University of Southern California, explained in an email to “There are open-source code repositories (that are) one Google search away from anyone interested.”

While some bots are just simple scripts, others bots utilize artificial intelligence to perform more sophisticated actions – including acting in ways that can fool someone into thinking they’re actual humans at a keyboard. “Advanced bots can even hold short credible exchanges or search for relevant web links to support their points of view,” Ferrara said.

We can guarantee that when you use CBC, there is always a human behind the keyboard. Our employees are always on trend with social media, and we manage accounts as carefully as you would. We are real people doing real work! We do small business SEO so you can focus on being the expert in your business. 

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